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@ Almasty: I would agree that just one sale may not create a tide, but it can start one. Again, I have just seen too many times that I can get one sale on a type of item, then a second, then 4, and then lots more over a short period of time (1-2 days). Then it dies back down. And they are always similar items and usually similar brands of that item.
No rhyme or reason to it that I can figure except that while people were searching, we were moving up in the category for a while, then it died back down.
It is easier to understand that Cassini is the cause then a nationwide spike in the desire for Brooks Brothers Dress Shirts… 🙂
Dunno… Understanding Cassini is as hard to figure as understanding buyer behavior…
@Jay: “100 Totally Different Brooks Brothers shirts” — That is the relative issue.
When most people search, they would type “Brooks Brothers Dress Shirt” then maybe the size or color. When I look right now under “Brooks Brothers Dress Shirt 16”, I get 5,840 active listings right now.
So with that volume, how does eBay rank order the results for Best Match? Prior sales history is something that they look at. Stores with sales of similar items that have had recent sales will move higher in search. It doesn’t mean you move to the top, just higher. As eBay says, lots of factors go into where you rank in search, but prior sales history is one of them.
I completely agree that how the person enters search terms, uses the item specific filters at the left, whether they sort by price or best match, etc. all go into this as well. They will never divulge the true Cassini algorithm. So this isn’t a “magic bullet” or anything that can truly be measured.
But I can tell you that, as someone who sells a lot of similar items, these things go in waves for a day or so. When we had some makeup sales in the past where we had multiples of the same or similar item, when one would sell, then it was a snowball for a day or so.
Is this something I think that you can use to your advantage? Probably not. I think in may areas, the market is too big. Now if you are a market influencer in the niche, yeah you might be able to use it a bit. But I don’t think that it moves quite that much, at least not enough to change my behavior.
Quickly finding inventory is something to get right from the start if you can. I waited too long on clothes, so I had some pain getting it set up. Now though, we can find an item in less than 60 seconds, probably averaging about 30 seconds. We do still have some shoes that don’t have a location, but Veronica usually finds them quick. But now all new shoe listings have the rack they are stored on, so pretty quick.
bcfo: I can also add anecdotal evidence to this as well. When one dress shirt sells, many start to sell. Same with suits, shoes, etc.
There is some brand specificity in clothing on this as well. I notice that brands will tend to group together as well. So not just a shirt, but a Brooks Brothers shirt will sell, then other Brooks Shirts sell too.
It makes sense, that if you had a successful sale, eBay promotes your items over items that don’t have sales (within the search parameters of the buyers obviously), but that is why sales history is so important, both on your account as well as on a listing.
If buyers are buying a type of listing, eBay wants to show similar listings to other buyers. Velocity is what they want.
Welcome!
And those are some very smart choices financially. Very well done! I’m sure moving in may have been tough, but the right way to go.
Good luck!
@ Jay… 🙂
@Jay: Yep on the Anchor store. We are creeping up to the point where I pull the trigger and move us up. Almost there…
@Doubly: Glad you had a solid week. This is a roller coaster, no doubt, so always keep perspective.
While I look at weekly numbers, I also track a rolling 4 week number, so that the ups and downs of each week are smoothed out a bit. That can help when you hit a slow week or two.
@Winchester: Solid ROI.
These will all sell through FBA, correct?
Love it Tony!
And that is the best reason to not be at the inventory level you want…because of sales!
I forecast based on inventory levels, but in the end, I focus on the number of new listings per week (that is something I can control). We seem to notice that when we are hitting our listing goals…we sell more… 🙂
Amen Jay. And that is a great way to think about it.
For us, we are cranking hard to get to where we want to be (closer every week), and then we can grow in different ways (less volume, higher ASP).
But if you want to make a go at it, plan to work your butt off first, and refine along the way.
Like you have said, this ain’t no Get Rich Quick thing.
This is a get Independent Over Time thing…
That is good too…be comfortable with your decision.
Just make sure that you challenge yourself every once in a while. Look for ways to be uncomfortable. That is how you grow.
Mistakes are OK…just don’t make them fatal mistakes…
I also put it at the end of the description
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PS – I also put “-PM” at the end of the location the SKU field in SixBit (so it is also on eBay and Etsy), so that if something sells on one of those platforms with a “-PM” on eBay/Etsy, I know to remove it from Poshmark.
I also have a daily morning process to make sure I process my Poshmark sales in SixBit to remove them from eBay/Etsy, and then I check the number of active listings in Poshmark (in My Sales/Poshmark Stats) with the listings that have “-PM” to make sure that they are the same number. A couple of times we have something missed, and you don’t want to sell something twice…
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