- This topic has 3 replies, 2 voices, and was last updated 4 years, 1 month ago by
.
-
Posts
-
-
With a new eBay bucks period around the corner, I figured it might be helpful to post about eBay’s announcement from 3/16 about their new feature where you can send coded coupons to buyer groups.
The gist: you can create a coupon for X% off and, with one click, send it to all buyers from the last 31 days, or from more than 31 days ago, or more than 3 months ago, and so on. I’m hopeful they will come up with other ways to define buyer groups in the future, like by category, store category, etc.
I used this feature for the first time late last week, sending a 20% coupon to buyers from less than 31 days ago, and immediately got one sale…and nothing since. So, keep your hopes average at best. Like a lot of similar seller features (send offers to watchers, markdown manager, etc) this might lead to 5 sales one time and none the next. Still, it is a huge improvement in terms of streamlining sending coupons to lots of buyers versus sending them one by one to individual buyers. It’s nice to see small steps forward like this.
-
-
Wow, I clicked the link to create a buyer group that was in that article and already I like the added information. 688 total buyers and 16 repeat buyers in the last year, I guess there is nowhere to go but up from there 🙂
-
It’s interesting how many different ways we can get data from eBay about our buyers or about our sales that just wasn’t available to us even two years ago. Also how many different tools we have to engage buyers, like coupons, sending offers to watchers, etc. I really love it. But how to make best use of all this data and all these options?
There have been a few really helpful threads in these forums in the last six months or so and I wanted to link them for you or others who are interested in this topic and may not have seen them.
First and best of them is @popeyespostcards Ebay store experiments to improve sales. Lots of great ideas in there and great discussion. That thread is one of the best I’ve read as far as thinking about how to improve sales and manage your inventory once you’re over that 1,000 listings mark.
Next and more recent is @retro-treasures-wv Compelling evidence for listing every day. I think this is a key factor for anyone with an eBay store who is interested in using eBay’s search algorithm to their advantage — even if it means scheduling a few listings throughout the week, try and have a few new listings every day. I’ve been listing every day since the beginning of February and after two months, I’ve really seen a consistency in sales from day to day. In the past, I used to have 2-3 days a month where I would get no sales or only 1 or 2. But I haven’t had a day that’s been that slow in over a month.
I also created a few threads on ending and relisting older low-activity listings during eBay bucks promos — something which seems to add a little boost of a few extra sales here and there when you do it in enough quantity. lI haven’t done this in quite a while. Might be time to try again whenever eBay does the next bucks promo.
Of course, all the old podcast principles are still as important as ever. List good quality items consistently. Do your research on your prices, and if you have an item that’s really rare or special, list it high and wait for that one right buyer to come along even if it means waiting a year or longer. Don’t get too stressed out over any one sale, or return, or weird buyer message, slow day or even slow month.
Most of all: sell trash, be free!
-
-
- You must be logged in to reply to this topic.