10/14/2021 at 1:10 am #93519
Last month, I tried an experiment ending and relisting all of the items without watchers in my store. You can read about the results in this thread. If you are interested in doing the same: my results were that you will see a bump in sales the first few days after an end and relist (with a good number of those sales being from the end and relist batch), and a bump in watchers over the next few weeks as buyers find your “new” listings. At least that’s what happened for me last month.
This thread will be a nice follow-up. What happens when you try the end and relist again a month later? I was planning on waiting another month or two to try it again, but @Timo posted that they received an eBay bucks promo which ends tomorrow. So I figured it would be worth trying the end and relist again. My theory is that I won’t see the same sales boost as last month. I would guess that the end and relist is most effective at increasing sales if it’s done once or twice a quarter. But this will give us some data to either back that up or disprove it.
Here is my end and relist process:
I currently have 3444 listings in my store and 2004 listings with watchers. I sorted my active listings by watchers in reverse order and ended all of the listings without watchers (1400 in total). All that involved is clicking one check box to select 200 listings and end them, then moving on to the next 200 until I reach the listings with watchers, at which point I stop. Then I go into unsold items and relist those listings 200 at a time until they’re all back in the store. The whole process took me less than a half-hour, and that included typing this post.
10/14/2021 at 1:40 am #93522
brief update before I go to sleep:
It only took 20 minutes to receive my first offer from this batch of newly relisted items. $45 on an item listed for $50 which of course I accepted. Even if that’s the only sale I make from this end and relist batch (and it won’t be), it was worth the 30 minutes.
I set my auto decline prices high (anywhere from 75% to 90% of BIN price) and I bet I would see even more offers if I lower that threshold. Might be something to try next month.
Also, about a dozen of my newly relisted items have watchers when they had none prior to the relist. Whether that means those items will sell faster (or at all), who knows, but at least I know there are eyes on the listings now.
It’s kind of amazing how quickly all this happened. It’s been less than an hour since the end and relist! Just another reminder how many buyers are on eBay all over the world every minute of every day…
10/14/2021 at 9:33 pm #93531
Day 1 update: I sold 6 items today from last night’s end and relist batch, in addition to the 1 item detailed in my previous post which sold last night. 5 out of the 6 items from the end and relist batch sold for between $10 and $30, and all 7 sales were under $50.
A nice sales boost for very little time investment. For comparison’s sake, I sold 7 other items today which previously had watchers and were not part of the end and relist batch.
Another point worth mentioning: 90 items from the end and relist batch already gained watchers. So in the first 24 hours after this round of end and relist, almost 100 items (out of 1400 total ended and relisted) either sold or were added to someone’s watch list.
Regardless of how many more sell over the weekend, I’m going to give this a try again next month. The early results are even more encouraging than I might have expected.
10/15/2021 at 9:06 am #93534LukastreasuretroveParticipant
- Location: Chevy Chase, MD
@Craig-rex – Thanks for posting your success. I have a lot of listings that are over 2 years old that I’ve been ending and selling similar in batches of 20 for the last week. I have a completely different type of inventory and haven’t had near your success but have had a few sales this week of stagnant inventory. I’m going to keep going as it has been helpful to re-evaluate my listings, updating titles and adjusting prices. Many of these items go back to when I first started eBay in 2016. An eye opening reminder of how my processes have changed in that time (with much credit given to Jay and Ryanne and the contributors to this board).
I was surprised you set your auto-declines so high. Is that because you were getting a high volume of low ball offers and taking up too much of your time?
10/19/2021 at 12:24 am #93572
I’m glad these posts have been useful for you. I’ve been somewhat surprised at how successful the end and relists have been, but encouraged enough that I will keep trying them once a month for the foreseeable future and posting my results. I’m curious if the process will continue to lead to the same bump in sales and watchers month after month.
An increase in watchers (along with the sales bump) has been the biggest takeaway from this month’s batch — last week, before the end and relist, I had 2004 items with watchers. Tonight, as I’m typing this, I have 2,104 items with watchers — even though I didn’t list much last week! That’s a very encouraging development, particularly considering how quick the end and relist process is.
As far as the auto declines go: I’m honestly not sure that my method is the best way! But it is something I have developed over time, and my thought process today is something like this:
My lowest priced items are around $20. I used to have an auto decline on those items of $10, but over the last year I raised it to $15. The same general rule for items that are more expensive — for example, my auto decline on a $100 item is $90 when it used to be $75 or $80. I’m sure I’ve received offers that I would have accepted if only I had seen them, but there are always ways of interacting with an interested buyer, like sending offers to watchers or running a markdown sale. I have found that most offers I receive are ones that I accept, no negotiations necessary, and I prefer that to waking up to 10 or more offers at 50% of my buy it now price.
10/19/2021 at 11:18 am #93588ZachParticipant
- Location: Kansas City
I have SixBit and it allows you to auto end and relist each item. I have it set for 30 days. I’ve been using this feature for all of 2021, but did not have SixBit in prior years and thus rarely used end and relist (maybe once a year on some items).
I was checking my numbers year to date to see if it made a difference. I compared my year to date eBay numbers from 2018 and 2019 to this year (2020 was an anomaly for sales so I’m not using it for comparisons).
My eBay sales are down 18% from 2019 and down about 5% from 2018. My store is as big or bigger than it was in those years. Obviously, many factors could be at play here, but at minimum I would say that “end and relist” did not magically double my sales numbers. Those expecting a panacea should temper their expectations.
10/21/2021 at 12:49 am #93602
I hope no one reading this is considering end and relist as a panacea, or even a temporary substitute for regularly listing new items that buyers want. Like markdown manager, offers to watchers, and coupons, it’s merely another tool in an eBay seller’s belt.
I would be curious if you can include more details about how SixBit uses end and relist. Is it a relist (same item number) or sell similar (new item number)? I have used both in the past, so I don’t think there’s much of a difference between the two, but who knows.
Are you ending all of your items every 30 days, or only select items such as those without watchers or those in specific categories? So far, I have only used end and relist on items without watchers, so a few sales makes the process worth the (minimal) time investment.
Do you see a boost in sales on the first day after end and relist? Compare it to 7 days prior, or your average day, or whatever benchmark you like. How about the first few days after you end and relist, or the following weekend? Hopefully SixBit tracks this data for you. I don’t use SixBit so I manually keep track of all numbers detailed in these posts.
For now, I primarily sell in the same few collectibles categories, so I have a limited view into how this strategy might increase sales of vintage toasters or phone chargers. But I’ve found the Scavenger Life principles have helped improve my sales in different niches, and I suspect end and relist is the same, even if it may prove to be most effective for most sellers if it’s used once or twice a quarter.
I have also been utilizing the end and relist exclusively during eBay bucks promos. That is likely another factor in the temporary sales increase I have seen, maybe the biggest reason why. I’m not sure end and relist would be quite as effective on a random day, particularly since eBay sales are unpredictable by their nature. Almost any day of the week is randomly slow for a million different reasons. Compared to a few years ago, it’s nice that eBay gives us all these different tools which might provide a little sales increase here and there. There are other tools (most notably promoted listings) which I never use, maybe to my own detriment. But selling on eBay is all about finding and refining the processes that work best for you.
10/22/2021 at 4:21 pm #93624ZachParticipant
- Location: Kansas City
Well, I thought I had replied here, but looks like it disappeared, so I will briefly recap.
SixBit uses the relist option that keeps the same item. Each item is on its own separate 30 day relist timer.
I downloaded data into Excel and analyzed every sale since I started doing the 30 day relist thing (almost 600 sales).
38% of items sold in the first 30 days of listing (so they were never relisted). These sales took on average 3 days with a median if 0 days.
I looked at the other 62% of sales and found that it took on average (and median) 14 days to sell from the last day they were ended and relisted. Basically, items were selling equally at all times in that 30 day cycle.
10/24/2021 at 10:50 pm #93655
Your post makes me slightly more confident that relisting a large number of items at the same time is what’s behind the small sales boost that some of us are seeing in the few days after an end and relist.
I’m not sure how easy it is to customize within SixBit, but I’d be curious to see what would happen if you set the relist timer to the same date for 500 or 1000 items.
10/25/2021 at 2:00 pm #93664DarlinDilsParticipant
- Location: Reno
I am a much smaller seller than most here, but I do list regularly so I think I have some data to contribute.
I have been doing the end/relist (not sell similar) for a few weeks since I read about it here. I do 4-5 items a day when I am not actively listing under the theory eBay will think I am active daily. I pick items that have been listed the longest (1-2 years in my case). I don’t have a large enough data set to see if it really helps me sell more in total, but I can say for sure it gets those old items sold! Looking at my spreadsheet for the last month I sold 36 items, 11 of them had been relisted recently, the rest were new-ish listings. I do try to change the listings up a bit when I relist, reorder the photos, change the title or price a bit, but nothing substantial.
I hadn’t thought about being more targeted (ending items with no watchers or doing it during eBay bucks promos), but I do it regularly now. The only downside for me is the change in listing date now makes it harder for me to track my inventory (I used to sort by date listed to find the old stuff to pull and put in yard sale or the antique booth), but since stuff is selling hopefully that wont be as much of an issue!
10/26/2021 at 7:06 pm #93679
I’m so glad this has been useful for you, especially with a smaller store as every sale brings so much more potential since it’s not only cash in your pocket but also the chance to invest in new, quality inventory.
Modifying the listings in a small way is particularly smart considering you have smaller relist batches. “Touching” the listings was something that @popeyespostcards recommended in his thread about experiments to improve sales, which was what inspired me to start these threads.
I sort of like that eBay gives the listing a new date when you end and relist (or end and sell similar) since that’s made it so much easier to see that this is working well! I suppose I could have found the data if I used SixBit, WonderLister, or exported to Excel, but I have always been a little bit of a creature of habit in how I use eBay, and I like doing everything directly in seller hub.
Also, a heads up: I received another eBay bucks promo on my buying ID last night which ends 10/27. I am leery of doing another end and relist batch since I just did it two weeks ago, but I will probably talk myself into it by the end of the night. It’s such a quick and easy process that even a few extra sales make it worthwhile.
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