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So I just got a listing taken down for having velcro in my title. I had no idea you cant use that word. I called ebay and they said there is no list available of the words you cant use. How am I supose to know what words will get my listing a vero violation if they dont tell me the words? I understand you cant sell counterfeit items or use other brands in your title but I am clueless as to what other specific words will get vero. Anything besides velcro?
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Vero (and Velcro) has been discussed a number of times on the forum. I agree that it is kind of unfair. eBay does have a list of companies that have requested that their trademark name not be used, but the removal of listings is somewhat arbitrary. Velcro is rather well known, but others not so much.
Here are two recent discussions on the forum:
You can also use the forum search to find other threads.
Somewhere on YouTube is a song video that Velcro put together to explain their reasons for protecting their trademark so vigorously. It’s pretty funny if you can find it.
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Yes ++ to what Sharyn said. Ebay has a long list 300 to 400 companies [I think I recall] of companies who are on the list. Many have company names that are branded and products that contain their name or they have patents on the products. Kleenex is one, John Deere [I have had several items unlisted by John Deere, Jack Daniels, Velcro of course, etc., etc.]
For Velcro you have to say “Hook and Loop” [the male and female pieces that stick together.
Here is the Ebay list of companies that are in the Verified Rights Owner Program.
Also, worth a large note is even if the brand is not an issue many of these companies also do not want anyone reselling their products unless you are an authorized reseller. John Deere is one. Try selling John Deere hats, shirts, bobble heads and newer toy tractors and you will get a VERO because they don’t want anyone that is not a John Deere “Authorized Seller”, meaning part of their network who sells their new products. Also, many companies don’t like the old “used” versions showing up on the market.
Why do you see many, many listings that don’t heed the VERO list? Because Ebay can only police just so many violations and only the few whom they see or find get caught”, or if a company itself sees a listing and reports you.
To add to that, many companies who are very strict about their brand and policies have their own employees and teams who scour the internet daily searching for their brand names and products being listed by non-authorized sellers, re-sellers and the appearance of their key words in listings and then they report these to Ebay, Etsy and the other platforms. Ebay really sticks by their big brand name companies and will kill your listing in a heartbeat once you get reported by the main mfg.
So read, study or print and tape a copy of the VERO Program companies and learn which ones to avoid.
As Jay says, “it’s like speeding, many do it but only a few get caught, but those who get caught pay a hefty fine”.
Good luck,
Mike and our management team for
MDC Concepts, Inc.
MDC Galleries and Fine Art
SmartParts Small Equipment divs.
Capitol Atlantic Properties, LLC
J&R Sprayfoam, LLC -
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The video Name is Don’t Say Velcro: https://www.youtube.com/watch?v=rRi8LptvFZY
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Thanks for the info. That’s funny because my listing that got pulled was a lot of two John Deere hats with a Velcro strap in the back. I definetly used Velcro and John Deere in the listing title. I heard on a podcast you can’t use the word Velcro so I immediately changed the title to remove Velcro. But then my listing was pulled two days after I changed the title. Maybe it was because of John Deere? It was a John Deere hat made buy Hiana ( some random Chinese company) not John Deere themselves. So I’m guessing that’s the reason. I won’t make that mistake again.
Random subject change here but today I found a Jurassic Park The Lost World cardboard display (I think from a store or theater originally) and there’s a comp for $275+shipping. I paid $5! It’s going to be a beast to ship though.
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Velcro got me last year…(pair of sneakers with a velcro strap) listing was taken down. Then ebay decided to randomly pull the listing from ebay purgatory and relist it without me knowing.
The second takedown was quite stern..
Velcro almost got me an ebay vacation.
Sidenote – My first vero takedown, many moons ago, was Hells Angels motorcycle gang.
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