Using Promoted Listings? Better read this!

[MyCottage]

ebay , as it said it would, has now extended Promoted Listings to external sites (such as search engines, etc). Read the Announcement AND the linked “Help” page. If I’m reading this correctly, we are all automatically opted IN to the external sites….if you do NOT want this, you must opt out (you can always opt in if you change your mind). AND it will take ebay SEVEN days to opt you out….so if a buyer clicks your item through Google during that seven days, and then buys within 30 days of the click, you are going to be hit with the promoted listing FVF.

Announcement: https://community.ebay.com/t5/Announcements/Announcing-external-Promoted-Listings-Another-way-to-connect/ba-p/32086846

Help Page, with details about opting out: https://www.ebay.com/help/selling/listings/listing-tips/promoted-listings?id=4164

See question: Can I choose to only promote my listings on eBay?

[markalese]

MyCottage, great post I just saw this as well. In my opinion I will stay opted in for sure because the increased exposure from external sites could be a potential huge boost even with the FVF. In my view provides way more value to the promotion.

– NYC Mark

[MyCottage]

Yeah, I’m leaning the same way….only time will tell, but I have always said most of my stuff has sufficient margin to handle PL’s FVF, especially when I can choose the FVF rate….so, let ‘er fly….

[Temudgin]

I’m fine with it. Most of my sales are from promoted listings though I only do 1%, and I often get buyers with guest accounts that I assume came from off site.

[antarestar]

I’m in the “promote everything at 1%” camp too. This seems like a great thing to me.

[Retro Treasures WV]

This is a bit confusing, but I think the way I am understanding this is we are basically getting google ads for free, which is amazing.

Google ads charges per click, whether the buyer actually buys anything or not. You are paying for traffic, period.

[debitendcredits]

I don’t understand the tone of this post.  What possible reason would you NOT want your items to advertised on sites outside of eBay?

 

 

[MyCottage]

debit, Sorry, I didn’t realize that was the tone of the post. Personally, I’m a fan of Promoted Listings, and I’ve been waiting for ebay to do this. I’m very happy about it. But not everyone is a fan, and I was just trying to be clear that this is not “opt in”…it’s opt out. AND it takes seven days to be opted out. And these details are NOT found in the announcement itself, you have to read the linked page, and my experience with ebay sellers generally is that many never read announcements much less linked pages.

So, I was just trying to make sure people here understood the details of how this will work.

Again, personally, I’m in favor of it. I intend to use it. Wasn’t trying to suggest people not use it. But it’s an individual choice.

Also, for those who might have had the same question I had, ebay told me (this is not in the announcement or the linked page) that the PL only applies to off ebay placements ebay makes as part of its marketing efforts. So, if I post a link to one of my items (that I have in a PL campaign) to Pinterest, and a buyer clicks through from Pinterest and buys it, it won’t be subject to a PL FVF, because I posted the link, not ebay. Since I also usually use the Ebay Partner Network when posting links to social media, I wanted to be sure of this, since an EPN sale will be free of any FVF.

 

[debitendcredits]

Thanks for the explanation, perhaps my use of the word “tone” was too harsh.  I was just confused as to what the issue was.  Thanks for explaining and sharing.  I love this community.

[Author]

Posts