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Continuing the “comprehensive” series; as always, please add!
Please note: this is NOT a comprehensive list of VERO items. That would take over the forum. It’s a keyword list of words to avoid and alternates to use.
1. Ziplock or ziploc
Instead use: Resealable
2. Onesie
Instead use: one piece
3. Velcro
Instead use: hook and loop tape
4. John Deere
Instead use: green tractor (company)
5. Goretex
Instead use: branded waterproof fabric
6. Kevlar
Instead use: body armor
7. Vaseline
Instead use: petroleum jelly -
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When does John Deere come up as being a problem? I have 13 John Deere hats currently listed. I’ve sold 2 in the last 90 days. I’ve never had a take-down / vero notice on any John Deere hats.
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@Simon: We have had 2 VERO’s on Ebay over the last 3 or more years and one on Etsy. All three were taken down, we got a letter saying cease and informing us we were not authorized resellers of the products and got a notice from Ebay and Etsy.
John Deere are right up there with Velcro about there brand, photographing and showing their logo’s, using there wording, etc., etc.
As Jay has always said, their are those who have been caught and those who have not and just a matter of time. If they zero in on you and you have that many up and you get several in a short order of time, Ebay will react. Maybe as Amatino says try a mash-up of words like J.D. Tractor, or the world famous green and yellow tractor brand. etc.
Also make sure that you are showing an image of their equipment with the right color combination and in the right place. Some old toy tractors have been re-painted and if the exhaust pipe and sun canopy is not the right color, and the color sequence and background colors on the patches on their hat, they will get you also.
Just an FYI.
mike at MDC Concepts, Inc.
MDC Galleries and Fine Art
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@ Amatino: Yep.. the whole list has been posted on here way back when this topic came up before. When I last went to the Ebay link and printed out the complete list of the companies that are signed up for the VERO program it was about 3 to 4 pages and somewhere around 350 companies. And that was 5 or so years ago.
Kleenex = Tissue
Xerox = FacsimileHere is the Grand Link of all the links…
This takes you to the page that lists all VeRO companies and each company name links to the individual company’s VeRO policies / statements. It’s a bunch. Funny that a name like Delorean is still on the list even though the company itself has been defunct for decades.
As far as myself, Sigalinni a member on this site site alerted me to an Ebay seller who has copied our whole listing, including our company logo, our photos, our descriptions, our SKU and inventory numbers, everything and is using it on their site.
So when we talked to Ebay one rep said they would look into it but nothing happened. Then when we spoke to another rep and he found out we are a registered corporation in Georgia, he suggested we sign up for the Vero program, then send the Ebay seller who ripped us off an official Cease and Desist letter and then report them to Ebay through the Vero program. We are in the process of doing all this currently. Since we are a corporation we meet the requirement of proof but there is some complexity to the whole process. We are working on making sure our logo, company name and slogan are officially copyrighted and researching Ebay registration rules and the Trade Mark laws. Then we will use the Vero program to report “listing lifters” and “site thieves”.
Hey for what it’s worth..
mike at MDC Concepts, Inc.
MDC Galleries and Fine Art -
Thanks Mike.
No, I didn’t want a VERO list. As mentioned, I was trying to create a keywords list, so don’t use this-use that kind of thing.
I got dinged yesterday for ziplock. I didn’t use a brand name, just had the word ziplock in the title and received a Cease and Desist. I had no idea that anyone had a copyright on ziplock, for goodness’ sake! So I thought I’d help other SLers with keywords for future reference.
That’s all this is. Keyword – alternates.
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Got you! But also for newer SL who did not get the old thread and list this may help with them to even know which company’s and names to be aware of to steer away from before they list. Bet there are companies on there that all of us may not know either. I am amazed every time I look over it.
Might even be a good list to a print hard copy and keep by one’s desk to just reference as they are listing to cross reference and then to work on alternative wording from the very beginning of a listing.
mike at MDCGFA
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Hey Amantino: Something just crossed my mind so I did a quick search.
ZipLock Bags are owned by SC Johnson. So here are the other products they own. Makes me wonder if they guard their other products as closely as they do ZipLock Bags and if so, then here are products I guess we all would have to take a gamble own if we use them in our listings.
This would probably go for Proctor & Gamble and other large corps. that may be on the list.
SC Johnson brands include Glade®, Kiwi®, OFF! ®, Pledge®, Mr Muscle®, Duck®, Baygon® and Raid®. Other brands include Ziploc®, Scrubbing Bubbles®, Windex®, Autan®, Bama®, Shout®, Mrs Meyers®, Babyganics®, Method® and Ecover®.
But I think everybody just uses what they think are the best keywords and takes a chance on not being caught and if they are, then just deal with it when it happens.
mike at MDCGFA
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