Targeted Traffic to ebay listings through Fiverr

[bcfol440]

I did a thing! I hired a traffic company for views to a listing as an experiment. It is a multi-quan listing. I hired the company for $7 for a 2 day campaign toward the listing. You type in the listing, the customer demographics, and then they do their thing. they send you a list of IP addresses and access to a separate traffic site to track (in addition to just looking at the VIEWS column).
The good news is the numbers on the their 3rd party site and the ebay site seem to line up (for anyone wondering if those ebay views are accurate).
So far, I have 30% view increase and no sales. But I remain hopeful! For $7, why not. I will update here later this week.
Has anyone done this before?

[aperture]

Oh, I really want to hear your experience. I purchased ~65 pairs of designer underwear and listed them near the top of the market with promotion, but so far, no nibbles. I look forward to hearing an update on your experience. thanks.

[bcfol440]

Aperture – I will update ! For the underwear, it does well on Poshmark in small bundles by size (bras too). If you have not done that already. 🙂
Cheers!

[T-Satt]

Very interesting! Let us know how it works out sales wise. I know traffic drives sales, but only if it is the right traffic.

[Jay]

$7 is the right price for any experiment.

–So what is your hypothesis?
–What do you want to happen if successful?

I thought that eBay “punished” listings that got a lot of views with no sales?

[bcfol440]

If no sales conversion, I will end the listing and start fresh completely. I already have sales history on it, successful promoted listings, so hopefully it won’t be too punished.
yes, It may just be Russian bots. We will see!

[Jay]

So what is the goal? Buy a bunch of clicks on the item, hoping eBay pushes the item up in search because its popular, then organic sales happen?

If so, are you doing random searches throughout the day to see where it fits into eBay’s search results?

[bcfol440]

The goal is to get outside traffic to the listing to hopefully convert to sales for potential buyers who are demo’d in areas that I specified. They may or may not be ebay users, unknown.
I am #2 out of #52 in the search results (today).

[Jay]

Huh, so its not supposed to just be a bot network that gives you clicks…but they say they’re somehow sending you eyeballs of potential buyers who might be interested?

–How do you think they direct potential buyers to your listing?
–How many views did you get in those two days?

[bcfol440]

OK – So, I started with 100 views, and ended at 347 views
started with 2 watchers, ended with 2 watchers.
No sales (yet?)
This was from 12/31-1/2

So, I will give it a week and then kill the listing and re-start it.

[T-Satt]

This is interesting to watch.

So, question for you and all others following this: Do you track the average number of page views you need for a sale? Yes, I track this (as I find it interesting).

We average 75 Page Views per sale.

Anyone else have this number?

[bcfol440]

T-Statt- No, I should track that , what a good idea. I have played with the idea of doing some targeted ads on Facebook for my higher end items. I did this in my old job for the company, I just need to figure out how to do this as an personal account rather than a business. Hmmm…. more to come.

I def notice an uptick when I do promoted listing views obviously, so I will probably just continue with that for now until I learn of a new process.

[T-Satt]

Yeah, for what you are doing, you would want to know that.

I also track revenue per impression and revenue per page view. Since you are looking to advertise at the page view level, it would be good to know what that does to your margins at the page view level…especially if you end up advertising per page view…then it is VASTLY important to know.

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