- This topic has 5 replies, 3 voices, and was last updated 6 years, 6 months ago by
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Hi,
I used promoted listing on a very limited basis until just a few weeks ago and I am really pleased with my bump in sales since I started. I initially did a test and started with two groups with about half my inventory in each group (I have just over 1100 items). One group I set at a minimal 1% and the second group I set all items for the trending rate. The items with the trending rate groups were selling a lot more than the 1% group, so after two weeks I increased the lower group to the trending rate as well. That bumped sales in that group also. Sold just over $1500 via promoted listings since October 7. Total sales since then have been $3921, so promoted accounted for 38% of sales. You can see the results in the images below. As you can see, my sales are up dramatically from last month. I know this is a better month in general, but I’m up 154% from this same period last year. If you haven’t tried it, you might want to give it a go.
Good hunting,
Mike
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@Jay, on $1584 in sales, I paid $82.21 in fees, so that averaged 5.2%. Highest % I’ve seen on any of mine so far is 9%. I think that was for art.
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Possibly even more significant is the extra fees paid as a percentage of overall sales for the period since many items will still sell from the organic listings.
By coincidence, I just ran some numbers earlier today. For 10-1 to 10-29 I sold 58 items ($794) from Promoted Listing at an extra cost of 5.6% ($45) on those sales. I sold over $3200 in total on this eBay account during that period, making the extra cost only 1.4% of total sales. Sales dollars from PL listings were 24.5 % of total sales.
I am currently, since 10-1, using 1% over the trending rate (max 10%), adjusted using file upload several times a week. Prior to 10-1, I was loosely matching the trending rate but not spending any significant time keeping the match updated. Looking at 9-1 to 9-29 my extra cost of PL sales was 3.5% of total sales. Obviously, 1 month is not enough time to draw any accurate conclusions but my hazy hunch is paying over the trending rate might result in more sales.
I’m going to continue the current test for at least another month, maybe 2, then I might test some other settings. I’m hesitant to go with the flat 1% others are using because I don’t want to potentially lose hundreds of dollars in sales.
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@Old Dad, I hadn’t thought about the maintenance involved in staying with the trending rate. I just scanned through my listings and I see that there are some wildly different trending rates now than when I started, both up and down. The most extreme was for an item that originally had 1.1% as its trending rate and now the trend is at 7.3%.
@Jay, in my scan through the listings, I see using trending rate had 2 listings at 12%, for some M&M candy collectibles. A handful of items were in the 10 – 12% range, but not too many. Trying to look at it critically, probably don’t need to match rates in areas where a lot of commodity items are sold, if our item is rare and vintage. I’ll have to weigh the extra time it will take to micromanage eBay’s auto-apply. It will be easier for new postings since they only come a handful at a time, but the bulk application may need more hands on. -
If you use the “Select listings in bulk” option when creating the PL campaign, you will be able to download a .csv file then make changes to the rate, then upload it. It’s fairly simple in Excel to copy the trending rate to the requested rate in order to keep the rate where you might want it.
The catch is that you can’t just open the file in Excel because the item numbers will be changed to scientific notation, like 3.22254E+11. You will either have to import the file and change the first column to text during the process, or open the file in a text editor then paste the contents to Excel.
If a person knows Excel this will become 2nd nature but will make new users want to just give up.
Or, use an alternate program to open the file, a program that is a little easier to use like OpenOffice Calc.
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