- This topic has 8 replies, 4 voices, and was last updated 9 years, 3 months ago by
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when you upload your photos, the title changes to whatever ebay wants it to be. you can see that here–
http://i.ebayimg.com/images/g/CP0AAOxyVaBSq2RK/s-l500.jpg
it’s just a generic identifier assigned by ebay, but it was called something different on my computer. -
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Also important to note that eBay removes all metadata from the photos as well when they are uploaded. You can mitigate this and increase SEO by including self-hosted photos in your description.
Thrifted Sister, don’t be confused with the google search results. Results are still due to the broad brush stroke of searching on eBay categories and not on individual listings. The objective of any SEO strategy with eBay is that YOU are found on the internet, not you and thousands of your competitors.
Based on eBay’s own CEO comments in their latest quarterly filing, they hope to crack the ceiling and have the answer of improving internet search by June 2017. So until then, 64+% of all eBay sale still come from internal searches.
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Hey EC411: Your first paragraph is interesting. I do keep all my photos on my office hard drive [with a cloud based and also a separate external HD as back ups of course]. When we photograph our items and transfer them to our HD I always highlight each item and assign the inventory number to them and a keyword ricj title of 4 or 5 words. This was more for our internal use just to make scanning, looking and or finding images of items easier internally.
BUT if I read you correctly, then it would be a good SEO tactic to also include one shot in our description area which already contains keywords and it would be easily accessible for the Google spiders and bots to crawl, thus in about 60-90 days those items would start showing up on Google searches by themselves? If so that sure would be a help and no trouble at all to grab one photograph which is already titled and drop into that area, especially since we use an offline bulk listing tool. Also following the same “school” of thought, how about also including our company logo and business name as a extra photograph at the bottom of our listing?
mike at MDC Galleries in Atlanta
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MDCG, File and folder names are more or less for human consumption. Computers don’t much care and search engines don’t put a lot of weight on them as they use to. This is because the html header size limits encountered with Ubuntu and Apache. Personally, I name my photos the same as the product SKU and add metadata to the description and keywords. Then I use the computer’s search capabilities to find the photos when I need to. But then again, all of the files are stored in one directory. Not right or wrong… just a personal preference.
To answer your question with including metadata tagged images in the description would (should) only benefit eBay search and only if the search description box is checked. Seems Google is still stopped in its tracks by eBay with any attempt to index anything more than sellers and categories.
Of course this is mostly anecdotal evidence because very little is known of the mechanics of eBay search. I do it because it is a standard SEO practice in doing so. Does it work? Anecdotally, yes. I’ve seen a bump up of 18% in my eBay search impressions over the last eight months I’ve been doing this. Only constant is a level 435+ listings. Obviously, many factors play into this which eBay limits the available data to analyze. What is fact though, Google represents only .005 of the 136K search results done for the 30 days ended 1/2/17. Sadly, this represents that eBay still has not made any headway in improving external search.
So what is an eBayer to do in being found. Work smarter not harder. Adopted all of the SEO best practices allowed within eBay. Utilize all available eBay tools offered, even if they don’t make sense and lastly, take a guerrilla marketing tack by using tips, tricks and hacks for assisting potential buyers in finding you.
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I have one listing that I know of, that I can type two keywords into google search (incognito) and my listing comes up as the main sponsored result- top right of page. I’m not paying more to promote the listing or anything else different. I know that’s not related to photo keywords- dumb luck?.. I wonder how that happens.
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