- This topic has 16 replies, 4 voices, and was last updated 4 years, 11 months ago by
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Just an FYI, For those who find data about their business useful:
Go to Seller Hub….Performance tab…scroll down to click Sales on left side…then scroll down to the sales graph…note that above the “All Sales” graph, on the left, there are now two more options….”Promoted Listings Sales” and “Offer Sales”….these provide some interesting data on how your PLs and Offers (both buyer initiated and seller initiated are doing).
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Retro, I agree.
I suspect most sellers never look at this stuff, and most never use the tools ebay keeps adding, like coded coupons and seller initiated offers. But I’ve been trying to tell ebay for years that if they would just give us the data and the tools we need to compete, we can do so much better (and it will be so much better for their bottom line.)
ebay is far from perfect, but I do think they are finally realizing they can do much more for sellers than they’ve been doing.
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Jay, I haven’t sent too many out just yet. So far, no sales from the coupons I sent out. I ran a two day Coded Coupon sale on ebay this past weekend (my first “public” coupon), and had a buyer buy 4 items , which is unusual for me, since most of my buyers buy one item at a time.
I’m not expecting tons of sales from the coupon I’m sending with the packing slip. But it is free to set up , and very easy to do. So, like Seller Initiated Offer, I’ll use it and even if my response rate is fairly low, my effort is also.
I also tend to think that even if an item arrives a little late, just the presence of an unexpected coupon might diminish a buyer’s unhappiness about a late arrival.
In short,I see no downside and enough upside to continue using it.
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Quick? Me? Probably not LOL
I’m still experimenting. At this point, I’m sending 10% off coupons with all my packages that go out. I think my current coupon expires around mid July. The next one I create will probably be for a longer duration. I have a lot of built in wiggle room on my prices. I might also try a different percentage, or different offer. (You can create many different types, such as buy 3, get x off, buy $50 get x off, etc. It doesn’t have to be a flat x% off offer).
In the near future, ebay will be providing a mechanism so we can identify returning buyers (in case we want to thank them with a coupon), and a way to send a coupon at the same time we send an offer (the coupon would be seen only if the buyer doesn’t decline the offer, and would be for future purchases, not for the item we’re sending the offer on) And also a way to send to past buyers (probably by ebay message)
We can currently create a coupon and send it (via email or social media) to anyone we want. We can also post it to Social Media. And you can use it like a Markdown Manager sale, by putting it on your store and making it public. Then anyone shopping ebay can use it.
And you can set limits: how often can one buyer use it? What’s the maximum amount of the discount, etc.
Early indications from ebay itself are that ebay is VERY happy with how it is being used. I expect to see more features as time goes on.
For now, here’s a pretty good explanation, with a link so you can start a “campaign”:
https://cloud.forbusiness.ebay.com/coded_coupons?&o=m&s=43188296460
And, if you want to see it in action LOL, this is a link to my current coupon campaign: https://www.ebay.com/sme/my-cottage-books-and-antiques/Extra-10-off/so.html?_soffType=CodedCouponOffer&_soffid=8323164501&_soprvw=1
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Yes, I have a little used Facebook page and an even less used Instagram account, but I’m thinking of trying the coded coupon on one of them, probably the Facebook account for now. I’m half expecting some new info on store redesign to come out within the next few days or weeks. ebay has actually hinted that they might have some sort of social media aspect, and we might get reduced fees if a purchaser buys after being sent to ebay from our social media.
Just have to wait and see….
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- Coupon does not apply to auction-style listings, purchases made through Best Offer or Seller Offer features, or any listings in the Real Estate, Motors Vehicles, or Coins & Currency categories.
- The Coupon cannot be combined with any other Coupon, site discount, rebate, promotion, or when paying with PayPal Easy Payments or Gift Cards
I’m not sure if “promotion” above includes things like Markdown Manager sales…we could use some clarification on that. I’ll see what I can find out.
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So I have some updates on my numbers based on promoted listings.
This past week I sold 28 items for $1004 gross. At first I just thought I had a great week. It didn’t dawn on me until today that I had adjusted my Promoted listings the first day of the week.
From 5/10-6/20 I averaged 17.5 items sold for $551 in gross sales per week.
Prior to 6/20 I had not added any items to promoted listings for a long time – I had about 800 items that were not promoted in my 1500 item store.
on 6/20 I promoted all of my listings and capped every promoted rate at 3%.
Today I used the new PL insight charts to compare my sales from 6/20-6/30 to the prior period.
Impressions up 185%
Clicks up 75%
CTR up .53% pts
Sold items up 170%
Average sold ad rate dropped 1.01% (a good thing!)
Gross sales up 43.54%
Ad fees up only 9.67%.
So promoting my items brought my sales way up, and it actually didn’t cost me much more than I was already paying in PL fees because I capped my rate.
Promoted listings seems to truly work. We’ll see if we can make it a trend this week.
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