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Ebay first offered me something but it said it would take weeks to appear on Google.
Next today they offered $100 credit, and unless I’m missing something it’s a free trial at 5.00 a day minimum max daily charge for the number of days until the $100 runs out. However, both on the app and desktop I can’t add listings correctly. They will give a report on how it worked evidently if they can get it to run right. I’m good if it’s really free. Otherwise would not pay for this.
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It’s so interesting to see every online platform really go hard on outside adverting. Doing everything they can to figure out how to boost sales.
I’d love to see a breakdown of sale expenses if you were to turn on all the promotional methods that they suggest: promoted ads, google ads, coupons, discounts. What percentage total is this?
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I gotta say I really hope this trend peters out soon… The platforms are looking to increase their bottom lines without raising fees anymore (because I think they know they have hit the ceiling). The result are these very opaque advertising fees, where you never really know what you are paying for.
I find it frustrating that the “store” that I pay for is now filled from top to bottom with ads for other people’s products. I am constantly getting messages from customers asking me questions about details listed in the item specifics, because they are now hidden to add more room for other people’s ads.
It’s a sadness but I soldier forward :).
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Excellent points. Ebay needs to lean into its used business. It’s a strong trend among young people and they are still lacking focus and losing out on advertising opportunities. Started their Xmas campaigns after everyone else. Etsy is running a smart Christmas Gift campaign. eBay seems focused on squeezing sellers instead. Some attribute this to short term goals of the current leadership.
It was interesting at one point they recommended 13 specific products to push for Google (most or all new items) and said for the $5.00 I’d probably get 50 clicks.
As far as others’ products on your page, the Bearded Picker compares this to a knee in the privates. lol. It does make it hard to play a slower dime game. I’m getting a lot of questions about measurements because they can’t see that item specific online without expanding.
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One $50 sale so far from approx. $25 invested. Not really worth it, but if eBay is footing the bill then w/e.
A little rough around the edges (it’s a beta, though):
The generated report is from some completely different ad campaign I ran 3 weeks ago, so I don’t know what $50 item actually sold via an offsite ad. I need to know what items are getting the most traction and from where. Other ad campaigns work this way so I’m sure what’s different here.
Every item in my store got promoted. Either I missed the option to select items or it’s just not a feature they support yet. I have zero interest in promoting some items given it’s averaging at $0.10 a click and I’d rather not add more overhead to sub-$30 items.
I’ll take any advantage I can get and have ran with eBay’s other CPC model for advertising in the past. This one feels a little undercooked but if they can sand down some of the rough spots then there’s a lot potential for sellers who want to play ball.
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So evidently I successfully ran the beta. I tried to estimate what would be $100 but it ended up ending after spending $50. I had no way to control was was promoted and there seemed to be no rhyme or reason as to the 100 items they chose out of 1200. Vintage, new, all price points, etc. For $50 (credit) I sold 4 items. Definitely not worth it!
Results:
$236 Sold, 4 Sales, $243.72 ROAS 4.95 Sales conversion rate 1.69%, Average CPC $0.21, Ad fees $49.24
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