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eBay made one change beginning June 1. Another change is scheduled for July 11.
Old News: Beginning June 1, eBay changed the way Promoted Listing fees are calculated.
Per eBay:
“Change to Promoted Listings Standard ad fee calculation methodology
“On June 1, 2022, the Promoted Listings Standard ad fee calculation will change to align more closely with how we calculate final value fees. Specifically, the ad fee will be calculated in all markets based on the total amount of the sale for each attributed sale, using the same basis we use to calculate final value fees (including applicable taxes, shipping and other applicable fees described here). Currently, in certain markets including the US, the Promoted Listings Standard ad rate applies only to the final price of the item.”New News: Yesterday, eBay sent an email that states that they are bumping up the minimum Promoted Listing ad rate from 1% to 2%, effective July 11.
Per eBay:
“We’re continuously evaluating the performance and impact of Promoted Listings Standard as a tool to drive seller success. As part of this work, effective July 11, we’ll be changing the minimum ad rate for Promoted Listings Standard from 1% to 2%. While we recognize this impacts your business, this change will ensure your campaigns remain competitive in reaching buyers in our growing marketplace, and also allow us to deliver products and services that drive best-in-class returns for eBay sellers.“Next steps
“We’d encourage you to adjust your ad rates that are below 2% on or before July 11 to 2% or higher so that your promoted listings can continue to appear in advertising placements across the eBay network. If you decide not to make any changes, those listings will still be active but won’t be promoted.” -
Basically, they worked out that a huge number of sellers are putting in either 1% or 1.1% as the minimum just to get on the board, so they’ve upped the ante to make more money from us.
It’s “pay to play” now.
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Thanks for posting. I remembered they were upping the rate, but forgot when it was happening. I promoted everything in my store at 3% last July and business took off almost instantly. I don’t mind kicking some more $$$ over to eBay, as clearly the extra advertising works for the categories I sell in. I mostly only deal with consumer electronics, so I’m very much vying for top 5 or 10 in the search rank for whatever it is I’m selling.
In May, I spent approx. $100 in ad fees for approx. 85 sales. Will be curious to compare against June with the new rates.
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I started doing Promoted Listings on all my listings about a month ago, after eBay sent me a 75% off fees promo offer and it led to a nice bump in sales. I was skeptical that would continue, but about 40% of my sales in the last month have come from promoted listings. I promote every listing, but I have noticed that items which have many other similar listings are more likely to sell via a buyer clicking on the promoted listing.
I will happily continue to pay 2% — and might even pay more — if it means these types of items sell faster, even if I don’t fully understand why.
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I always wondered if people would buy my obscure items even without promoting them. I turned off promoted listings last month (I was only promoting at 1% previously) and my sales completely tanked. I went days without sales and overall numbers were significantly down. Maybe it was just the summer slowdown, but it freaked me out, so after about 3 weeks, I finally turned promoted listings back on. My sales increased back to normal right away.
Frankly, it’s depressing eBay has decided to go this direction. It used to be that those with the best title/photos/reputation would get the sale. Now, it’s whoever is willing to give eBay the biggest cut. It’s even worse with “Promoted Listings Advanced.” Are these paid ads really giving the buyer the best experience?
Also, I wonder how many people are using the “recommended” rate for each category? Some of those rates are ridiculously high and it’s in eBay’s best interest to increase those “recommended” rates as much as possible.
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I saw just the opening of a reseller “meet up” podcast discussing this. One also said her sales died after dropping promoted. She has been doing 3% across the board. Another had been doing flat 10% but recently switched to recommended rate or higher if the recommended is 2-3%, capped at 11%. She pointed out that she gets her items so cheap (1/10 the sale price) she is able to comfortably do that higher rate and wants chance at more sales. I don’t generally get my items super cheap plus I have on best offer and run small sales, so I would never do recommended rate for the reasons stated above. A third seller waits 3 weeks and then promotes the item.
I had been doing 2% to attempt to be above all of the 1%ers, so I just upped everything to 3%.
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We’re scavengers, so we like to search for the best price. We also don’t mind waiting if the price isn’t right. Personally, when I find something I want, I set up alerts for newly listed items, and usually within a week or two I’m able to purchase it outright for a fair price or snipe the auction.
This isn’t the case for everyone. Some people just go to eBay, smash the terms into the search bar, and purchase outright.
Example: Some of my items are priced 1.5x-2x the competition. Why? Because I promote the listings, and apparently people won’t scroll down to see the same item at literally half the price. They just buy it because it’s there at the top.
Search rank is hugely important. Perhaps more important than price in some cases.
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