.99 or .00 Which do you use?

Lots of opinions on the web: https://community.etsy.com/t5/All-Things-Finance/Which-is-better-for-pricing-Ending-in-95-99-or-00/td-p/18485797

I dont think it really matters as long as the price is good.

I use .99 for my listings and .50 for my offers to watchers to differentiate which method sold. But I agree with Jay, the best price is the key.

Also agree with Jay and a few google searches will eventually get you to a few scientific focus studies done that shows it does make a difference.

But, here is the BUT, that always changes for us because we run Sales all the time, anywhere form a 10% Off up to 30% to 35% Off. We run FLASH Sales for 5 to 7 days long and do that 2 to 3 times a month.

Every Store Wide Sale at a discounted amount will change your prices to almost every digit depending on the percentage of a discount or Sale you are running. So the last digits are a moot point, unless you are going to set your prices in stone, never change them and never run a Sale or offer a coupon, etc., etc.

mike at MDC Galleries and Fine Art.

Personally, I think it’s the psychology of tens. Is the item $20 or $19.99? If I read $19.99, even if I consciously say to myself it’s twenty dollars, psychologically and subconsciously, it’s nineteen dollars and change. That 99 cents is just “and change” and I’m not paying twenty dollars. It’s a silly psych trick, but it works, which is why all the big box retailers use it.

On the other hand, if an item is handmade, a flat amount seems to go across better. You want me to pay $24.99 for this handmade item? But if it’s $25 for this great handmade item, that’s a good price.

To quote an old English proverb: there’s nowt as strange as folks!

i do the .99, i have no idea why we started that and kept it. maybe because .99 or 9.99 auctions are where we started and we just stuck with that? i have no good answer, it just makes sense to my brain when pricing.

Price ’em the Olde Englishe Waye- £9 19s 11¾d. One farthing short of a tenner. For handmade items, price in guineas (one pound and one shilling). My advice and a groat will buy you one cup of weak tea 😉

• This reply was modified 6 years, 1 month ago by Antique Frog.

Antique Frog, I drink my tea the European way – with a LOT of milk! Oh, and builder’s tea, if you please! 😀

…wiv four sugars and the teaspoon standing to attention? Coming right up! 🙂

I haven’t shopped at Wal-mart in ages but they used to end most of their prices at .97. I assume that they probably spent boatloads of money on consultants and marketers and psychologists who found that .97 made people more likely to buy the item for whatever reason. Or maybe it just differentiates them in some way. I haven’t tried it myself.

Was doing .99 now do .95 because it somewhere seems classier ?

Costco does .97 for final clearance too.

A large grocery store chain here in the UK prices in whole pounds or half-pounds, to make it easier for their customers to budget. Their customer base predominantly uses cash.

Vehicle fuel’s priced by the litre, with the prices displayed as (for instance) 114.9p. I’ve noticed that people discount the figure after the decimal point, and say it’s 114p, but fuel is a commodity with a lot of competing sales outlets. The same “number blindness” probably works on eBay, but then are you selling a commodity?

I priced a book at £20; got an (accepted) offer a couple of days back for £17.01. Maybe there’s a kind of reverse thing with buyers- “I’ll give you 10 dollars and 2 cents!”