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I am nearing 10,000 listings in my Ebay store for the first time ever – yay! Last month I had 8,200 items listed, but I was “charged” for 8,800 listings due to items sold, dupes, and the general ending/restarting listing cycle. As I get closer to 10,000 listings, I am curious about what is the best way to move forward?
I have enough items in my niche to add at least 5,000-7,000 items, and that is without additional sourcing for more. I could easily double my current store level with normal sourcing on top of it.
Would it be better to open an additional niche store, or to continue listing in the one I already have established? I already have a current repeat customer base for this store, so I am afraid of losing them if I open a new store. However, I feel that going above 12,000-15,000 items could detrimentally glut this store and make it harder for people to browse?
I already have a second ebay store established, but it is a generalist’s store. I am almost up to 100 items on that one. I would want to keep that separate from the first and possibly second niche store. I will have to create a completely new account with 0 feedback for the second niche store.
Thoughts from those with similarly large stores? Thanks!
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The main question is how many people browse “your store” vs search on eBay in general and find your items. That is a question I wish I could answer.
If you have repeat buyers on a regular basis, you may have people that truly are searching your store regularly (like a web page). In that case, you want to keep relevant items in that store for those buyers, and your other items would go in your other “General” store.
Depending on the niche, you may be able to have that relevant store via Pinterest and Instragram work…
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Yeah, I wish the stats on how people looked within your store went that deep with what they provide you in the performance tab. I’ve just always looked Sales Reports Plus to try to get an idea of it.
In September of this year, 11.9% of my customers were repeat buyers. That gives me a pretty good indication that either buyers looked and purchased several items at the same time, or came back repeatedly throughout the month in order to buy. That would be fun to sit down and determine one day, but I don’t really have the time to look into that specific detail right now. Maybe when it’s too cold to go out during the winter?
Going back over the past year of repeat customers, the lowest percentage has been 5%, the highest 14.4%.
It’s possible that if I *did* split the niche store into 2 stores, that the same customers would find me over time at the other store as well, and purchase from both. I used to have a postcard store on delcampe, and one of my regular customers on Ebay at one point did go on a shopping spree on that store as well. However, both stores had over 5,000 items at the time, so quantity is definitely key.
The general store I’m filling up with electronics/vintage toys/artwork/records. It feels too all over the place to also be a second niche store? idk.
Just fun to think about this “out loud.”
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This is just my opinion, but at 10,000 items, the store is already way, way too big for anyone to browse the whole thing anyway. You might as well keep all your niche items in one store so your customers can enjoy perks such as combined shipping (saving you money as well). If you have 10% repeat customers, that is pretty awesome and shows you have built a reputation amongst your core buyers. I don’t see the advantage for you to start another niche store.
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If you know that your store is being browsed, I would make sure that your store categories are set up to help the buyers find your items. Color, size, type, etc.
We have a general store, so we may have Men’s Clothing, Dress Shirts. But if I had 10,000 I may have to go further down by brand, specific neck size, color, etc.
Something to consider.
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