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Jay.
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08/15/2017 at 12:23 am #21793
Hi everyone!
Thanks to Jay and Ryanne for hosting this incredible site and of course, their fantastic podcast. I found the podcast last spring and was immediately hooked. We have a lot in common! I went to college to work in broadcasting and worked in the field for about five years before burnout took over. I bounced around for a few years and luckily technology allowed me to get back into broadcasting as a freelancer when my son was born in 2008. I stayed home with him and scraped together freelance jobs to keep the lights on until my daughter was born a few years later. At that time, one of the companies I freelanced for offered me a fulltime job. The timing and situation were perfect so I jumped at it. Five years later, I’m still doing it. I love my job.
I manage a large online sporting goods store. We have an eBay store with sales in the mid-six figures annually as well as a very successful Amazon store. We also do mid-six figures on our own e-commerce sites. I handle the operations of these stores with a few great teammates. I also produce several videos and blogs in the niches we sell in. It is a very satisfying, fast paced position that allows me to do the things I love. My boss values what I do, I earn a really good salary, and get a lot of freedom personally and in the job.
However, the itch to create my own income stream again took hold last year. I was looking for something that wasn’t tied to any set deadlines. Something that would be fun and wouldn’t require me to work for anyone else. I was searching for an income producer that allowed me to work when I want. I started to listen to Amazon podcasts and considered creating my own product line. Ultimately, I decided that business plan was too risky and it opened up another box of potential issues. Then I stumbled upon Scavenger Life.
I started listing a few things I had around the house and immediately put a few hundred dollars in the Paypal account. Then I decided to start checking out some garage sales. We have a pretty amazing garage sale culture in our area(there are still plenty of duds!). I found some pretty good items and within the first 30 days of “doing garage sales” I hit the jackpot.
I took my kids with me to a neighborhood I had previously had some success in. Three motorcycle helmets were in the back of a dirty garage priced at $2 each. I picked one up and set it back down. The guy running the sale said “that one is a Bell”. I didn’t know what that meant but I picked it up and saw a label inside the helmet. It said “Bell Helmet 1968 Long Beach, California”. I figured it had to be worth something. I offered the guy $5 for all three of them. As he accepted he said, “there’s another one in the free box”. So I walked away with four helmets for $5.
When I made it home, I looked up the solds on the helmet(I was too shy at that time to look it up at the sales!). I saw a similar helmet sell for $400 and another one sell for $700. Mine did not look as nice as the one that sold for $700 and I was a little surprised at how much it was worth. I showed my wife and she could not believe it either. I decided to list the helmet at auction for $100. One of the other helmets was an Arthur Frommer. I started that one at $30 and had them both ending on a Sunday night at 8 PM central(my favorite time to end an auction). The next morning I checked my email and someone offered me $300. I showed it to my wife and she said “take it!”. Then I checked the next email and it was someone else offering $400. I personally have a problem with ending a standard auction early. In my opinion it is no different than winning an auction and not paying. Essentially, you’re not honoring the terms of the auction. I respectfully declined both offers.
The Bell helmet ended up selling for $515 and the same buyer purchased the Frommer for $80. I sold the other two to different buyers for about $30 each. My $5 investment really cashed in. I was hooked and it earned instant acceptance of my new hobby from my better half.
Like Jay and Ryanne, I have two stores(now three, since my son wanted a chance to try eBay too(I co-manage it with him)). I don’t have a ton of items listed. I usually have about 100 items in one store and 30 or so in the other. Jay and Ryanne’s strategy of List it & Forget It is awesome and it definitely seems to be working for them. I simply don’t have the space or time to build a huge inventory. I basically have a 10×10 room to run my entire operation so I price items fairly competitively. My goal is to move everything within 90 days of listing it. I generally price right in the middle of what I see for solds. If my item is in great condition or has something others don’t, I price accordingly but aggressively. The profit margins are insane compared to what I deal with in retail so I don’t feel like I’m shorting myself.
I also buy and sell at two different local online auction houses and a live auction that is about 30 miles away. Between all of these little enterprises, my monthly sales range from $1,000 to $1,500 per month. After fees and COGS I generally put $750 to $1200 in my pocket each month. July was my first month over $2,000. That felt really good but my August is not looking so hot. August is the busiest month of the year at my job so that probably has a lot to do with it.
My wife and I call eBay reselling “my garbage business”. It has become a part of our family story. Our crew went to Disney World earlier this year. 75% of the trip was paid for by my reselling stash. We just booked another trip for next year and paid for the flights and hotel via “the stash”. I really enjoy finding these little treasures and connecting people with cool little items they can’t find in other places. This garbage business is a lot of fun and has allowed our family to enjoy things that would have been difficult to do without it. Thanks to Jay and Ryanne for your inspiration.
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08/15/2017 at 7:48 am #21800
Glad you found us. It’s pretty incredible that you can make up to $2000k a month with an inventory of less than 150 items. You must be doing something right!
Since you manage someone else’s company that sells hundreds of thousands of dollars of stuff on Amazon, just curious what the hesitation to starting your own Amazon business?
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08/15/2017 at 9:45 am #21808
That is a great story and a great business model.
I’m also interested in your thoughts on Amazon. We got out as the margins were too thin for the work, and with repricing bots and a flood in there, it seems that the ROI on capital and the time to shop were too difficult to maintain. We would like to get back in, but our focus is on growing the eBay business until it can support us on less time, and we spend that time on growing another business.
But you may be able to convince us to spend time on the Amazon platform!
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08/16/2017 at 4:47 am #21847
Hi guys,
Thanks for the interest and the responses. I was looking at white labeling early in 2016 and after looking pretty deeply I decided I could not make an investment that large when my supplier could simply undercut me with the exact product I had them make for me(which seems to be happening a lot these days).
The research I did last year on this did prompt us to launch an Amazon store at my day job. We did roughly $150K in sales in the 3rd and 4th quarter on Amazon. Our average ticket over all our selling platforms is just under $300 and we sell several items right around the $1,000 mark. But if we look at that $1,000 item it costs us roughly $690 to purchase it. Then we’re paying Amazon $150 in fees to sell the item and an average of $40 to ship it. So there’s not much left in profit considering the sale price of the item. There is no way you could sell only on Amazon in our industry and stay alive as a business.
On our e-commerce sites the margin is far better and we do most of our business there although eBay and Amazon together make up about ½ of our sales. The way we look at it is Amazon customers are going to buy on Amazon so we may as well be the ones who sell to them even if the profit isn’t what it would be on our platform. It helps our sales volume and allows us to negotiate better prices with our vendors. There is no way you could do FBA in our niche and there is no one doing FBA within it although Amazon does sell some of the products themselves. I also do not see how someone could buy items from distributors using a drop ship model and be successful either. The only reason it works for us is the items are already on hand anyway. We work out of the backroom of a large local retail store that has sales numbers similar to our online numbers so there is plenty of inventory on hand.
I personally have a few items up on Amazon and have even sold a few things there for decent profit in the past. I only do merchant fulfilled. There really is no point in putting anything on your Amazon store unless it will sell for $20 or more. The fees are just too egregious. I have evolved into selling more unique items and used clothes so the things I currently buy don’t fit the Amazon model well. I have dabbled in retail arbitrage but when I find good items it seems that days later other people have also found them in stores and completely taken the profit out of that item with the race to the bottom. You simply can not purchase all of the clearance items in every Wal-Mart across the country.
Jay, as far as sales without having a lot of items… like I said I price more aggressively and keep in mind, eBay isn’t the only place I’m selling. Between my three stores in July with an average of 140 items listed, I sold 64 items for $1573 with another $400+ collected in shipping payments. I sold one item on Craigslist for $80, 3 items on Facebook for $65, one online auction house for a net(after commission) for $60, another online auction house for a net of $110, and our live auction for a net of $155.
I normally don’t sell that much stuff locally but I cleaned my garage out early this summer and had some old beer signs, tool boxes, and bikes we were no longer using. My average month is probably around $1200 with everything.
Obviously, with selling 64 items my sell through rate is pretty good. But again, I would say thanks to the garage cleaning my store had a lot of the better items from my death piles. The good news is I still have lots of great stuff to list!
I like to sell toy trains, belt buckles, mens jeans, vintage computers, vintage stereo equipment, vintage fishing equipment, slot cars, Made in the USA clothing, vintage tools, and other cool stuff. I like to tell people to buy things men like to buy. Maybe it’s because I like to buy things I’m interested in but I do believe men spend far more money on their hobbies than women so I think these niches generally do well.
One thing I don’t hear you mention much is Etsy. I haven’t had any listings up just because I’ve been so busy over the past few months but I enjoy selling there and a lot of the weird vintage stuff goes for pretty good money over there. The fees are better than Amazon & eBay as well. Have you guys sold on Etsy?
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08/16/2017 at 9:19 am #21852
It’s good to hear your educated perspective on FBA because it confirms what we all have discussed before.
Selling on FBA really is about volume. Because everyone is buying from the same suppliers, it’s about competing on price. Who can sell the cheapest and survive on the slim profit. Usually it’ll be the biggest store because they can invest in volume.
The idea that you can find a private label item to corner the market also seems an illusion. You may make a good profit for the short term, but competitors are always vigilant for items thats sell well. As soon as a popular item has a strong ranking, they move in to compete.
And then, Amazon itself will stat selling in popular categories at any time. That’s the strangest part of the equation. The platform you depend on starts competing against you.
God bless anyone who can consistently do well on Amazon. I’ll take selling old shoes any day.
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